Grand Choice — Real Estate

Who we act for

You commit before the building exists.What happens next is our work.

A Dubai brokerage whose practice is built around buildings that are not finished yet — and around the buyers who are furthest away from them.

Grand Choice Real Estate works across the UAE in off-plan launches, luxury villas, apartments and investment property in Dubai and Abu Dhabi. We are partnered with many of the country’s leading developers, and we act for first-time buyers, experienced investors, owners selling, and clients buying from outside the country.

Rated 5.0 out of 5 on Google

Priya Chawla
Khaled Naser
  • Priya ChawlaFounder & CEO
  • Khaled NaserSales Director

The practice

Off-plan is a discipline, not a category.

A launch arrives as a set of documents and a render. What it is not is a building you can stand in. So the work sits underneath the image: whether a unit genuinely has the aspect the plan implies, what the schedule asks of you and on which dates, and what handover looks like once there are keys to hand over.

The rest of what we do resolves into the same question. Residential and luxury sales, valuation and pricing, marketing, buyer and seller representation, and full transaction management are all ways of answering whether this is the right building, at the right entry point, for what you are trying to do with the money.

See how we work, service by service

On what terms

The terms, stage by stage.

These are commitments rather than features: what we hold ourselves to on every transaction, from the first conversation to well past the handover.

  1. 01

    Before you commit

    You see the master plan, the unit mix and the position of the plot before anything is signed — and the payment schedule in full, every date and every amount, not a headline percentage.

  2. 02

    Access at allocation

    Our developer relationships exist so your name is on a list while the launch is still being allocated. When a launch is not worth being early for, we say so.

  3. 03

    One advisor on the file

    Buying or selling, the same person carries it: search and viewings, pricing, negotiation, documentation, and the NOC and trustee-office steps that follow.

  4. 04

    Distance changes nothing

    Virtual viewings, written recommendations, transactional support and post-sale assistance for buyers outside the UAE. You are never required to be in the room.

  5. 05

    After the keys

    Handover is a stage, not an ending. We stay on the file for what comes after it, including the questions that only appear once you own the thing.

Why Clients Choose Grand Choice

  • AED 150M+ sold every year.

    A track record built on closed deals, not promises.

  • Direct access to the UAE's leading developers.

    Early access to new launches, exclusive units and payment plans you won't find on the portals.

  • Advice based on numbers, not commission.

    We show you the rental yield, the capital appreciation and the risk before you sign.

  • One team from search to handover.

    Negotiation, paperwork, trustee office, NOC procedures and handover. All handled by us.

  • We stay after the deal closes.

    Snagging, tenants, resale, service charges. You keep the same point of contact.

The people

Who you will actually be dealing with.

A brokerage is a licence and a process. The part you deal with is a person, and these are the people who carry the file — with their own direct lines, not a switchboard.

See the full team

Our Services

Whatever stage you're at: buying, selling or building a portfolio, there's a service for it.